Friday, November 29, 2019

Key Historical Landmarks in Social Welfare Essay Example

Key Historical Landmarks in Social Welfare Essay Social Policy Introduction Social Policy is an educational topic concerned with the lessons of societal activities and the public assistance status. The Department of Social Policy at the London School of Economics names societal policy as an interdisciplinary and practical topic concerned with the analysis of societies reactions to societal demand. It search for Foster in its pupils a aptitude to understand hypothesis and cogent evidence strained from a broad assortment of societal scientific discipline ordinances, including sociology, economic sciences, geographics, psychological science, jurisprudence, history, political scientific discipline and doctrine. The name Social policy’ is used to associate on the policies which authoritiess use for societal public assistance and societal security, on the methods in which societal benefit is developed in the society and on the educational survey of the topic. It besides stands for a series of issues broaden far off from the processs of government-the agen cies by which public assistance is encouraged, and the societal and economic state of affairss which outline the enlargement of public assistance. The principle countries of societal policy are given below, Social services, societal safety, community attention, instruction ; Social problems which includes offense, disablement, old age ; Race, gender, poorness are besides included. We will write a custom essay sample on Key Historical Landmarks in Social Welfare specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Key Historical Landmarks in Social Welfare specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Key Historical Landmarks in Social Welfare specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Task-1 1.1 Significant historical and modern-day landmarks in societal policy and analysis the historical land Markss of societal and public assistance Policies of historical and modern-day landmarks explain that how the qualities of life for the service users have improved overtime: Identify cardinal historical landmarks in societal public assistance that is concentrating on the period up to 1945: The enter point of historical landmarks in societal public assistance concentrating 1945 period were: In 19Thursdaycentury it was the map of faith, the voluntary sector of public assistance and in early 20Thursdaycentury Liberalism and the foundations of British Welfare, votes for adult females. Analysis the historical landmarks in societal public assistance policies for a period up to 1945 are given below: 1901 Seebohm Rowntree was first learnt of poorness in York, Poverty: a survey of town life. 1903 Charles Booth was learnt of poorness in London, Life and Labor of the People of London ( 1906 1912 ) THE New LIBERALISM: To do people broad in their support believed by Lloyd George. ( 1913 -1941 ) CHANGE AND DEVELOPMENT: It chiefly centers on covering with jobs independently. 1940 Old Age and Widows’ Pensions Act: pension age for adult females decreased from 65 to 60. ( 1942 -1945 ) TOWARDS ABEVERIDGE’ WELFARE STATE: Contribute of benefit of people. This program is likely serious and unsafe degree for lower-paid worker. Outline advancement of wellness and societal attention policies following World War 2 until 1979: This is the clip at some point in the war when the authorities got devoted to full employment through the Keynesian Policies, free worldwide secondary instruction, and the debut of secondary payment. 1946 National Insurance Act: Have flat-rate NI benefits. Provided a wide system of unemployment, illness, pregnancy and pension benefits funded the by employer and employee, together with the authorities disposal. 1965 Poverty Rediscovered’ : The Poor and the Poorest, Peter Townsend Brian and Abel-Smith. 1972 Heath Government offers for a tax-credit proposal. Tax credits become traditional policy. First national proposals of rent refund and higher payment are talked in that period. 1975 Social Security Pensions Act: State Earnings-Related Pensions ( SERPS ) . Earnings-related national insurance contributions introduced at 5.75 % . ( 1977-79 ) Tax-free child benefit portion in, trading nonexempt household payment and child revenue enhancement payment. Outline wellness and societal attention policies from 1979 to the present twenty-four hours: ( 1979-90 ) TOWARDS A RESIDUAL WELFARE STATE: It was believed by Margaret Thatcher that We offered a complete alteration in direction’ . 1988 Tax and benefit cuts. Peak rate of income revenue enhancement downs from 60 % to 40 % . Usual rate of income revenue enhancement downs from 27 % to 25 % . ( 1991-1996 ) CUTS AND TINKERING: Peter Lilley believed, the alterations he has announced today will assist switch the balance back to a benefit system that does non distinguish against married twosomes, and which aims to cut down benefit trust by assisting people into work. ( 1997-2008 ) NEW LABOUR: Tony Blair believed that in future, public assistance will be a manus over non a hand-out. At present, policies diminish benefit dependence by functioning people into work. New Labor and societal add-on, important statute law and wellness and societal attention plans initiate to take over the society with which we live in. Welfare services consist of societal safety, which makes different conditions against upset of net incomes due to illness, lesion, old age or even joblessness. They take the signifiers of joblessness and illness benefits, household payments every bit good as income increases that is being provided and funded through the insurance strategies of the authorities. During 1945, the authorities was loyal to full employment through the Keynesian Policies, and established free worldwide secondary tutoring and the debut of secondary payment. Family payments, a National Health Service and full employment were the chief contemplations during that point in clip. Many policies provided a wide system of joblessness, unwellness, pregnancy and pension wage funded the by employer and employee, reciprocally with the authorities. Another of import characteristic that needs to be careful for the societal and wellness public assistance in the UK is the societal residence theoretical account. The issues refering the societal residence theoretical account was non a trial in the outlook of the outgrowth of thetraditional Party leader in 1975 and the Prime Minister in 1979.After 1975 the authorities genuinely assured low revenue enhancements, less province engagement, the same every bit good as lower degrees of public outgo. In the hypothesis it involved, critical cuts in the public assistance outgo. But at current state of affairs, policies decrease net income trust by assisting people into occupation new labour and societal add-on, of import statute law and wellness and societal attention proposals start to take over the society with which we live in. 1.2 Changes in ideological attack since 1945 have impacted on modern-day societal policies It compacts with map of faith, the chosen division in public assistance. Besides compact with free worldwide secondary tutoring. Illness was a premier cause of indigence and the Pathetic Law systems began to develop sickbays’ for sick people. It besides compacts with policies sing public assistance place. Beverage study is based on three statements: household payments, wellness service and occupied employment. Furthermore this, it was during this clip the Insurance, Pensions, Tax glorifications, Family Income complement etc was set upped as reimbursement to the ordinary people. It deals with new labour and societal add-on, of import statute law and wellness and societal attention strategies, new privileges and Thatcherism. Besides the accommodations done by Peter Lilley proclaimed that presents will assist travel the balance back to an advantage system which means to diminish net income dependence by assisting people into business. Task-2 2.1 identify and analyse the procedures involved in development of a cardinal Act of Parliament An Act of Parliament makes a new jurisprudence or modifies an bing jurisprudence. Besides acts are Acts of Parliament which have been given by Royal Assent. All Acts of Parliament get down life as a Bill which has to acquire in front through Parliament. These must be noteworthy from Private Members’ Bills which are Public Bills planned by backbench MPs. Public Bills create from a figure of different foundations. It may get down from authorities, civil service, authorities bureaus, political parties, commissions, questions, legislative procedure and argument. The Government makes a determination whether or non to agree to these offers and put them before Parliament. Once a sector has decided that it needs to inquire Parliament to travel by statute law on a certain subject, it will set about a audience procedure with attracted parties. The size of this procedure will differ depending on the trouble, effect and necessity of the affair. It could take many months or few yearss. The first phase is on a regular basis a session papers called a Green Paper which places out in wide-ranging footings what the Government is looking for to make and ask for positions. Once these are taken and full history of ( or non ) the Government will do a White Paper, which places out the offers determined upon and the motivations for the statute law. In footings of Health A ; Social sector, wellness policy is a fit class of operation ( or in-operation ) accepted by authoritiess or wellness attention associations to derive a coveted wellness consequence. The in general wellness attention system, together with the populace and private sectors, and the political forces that impinge on that system are formed by the wellness attention, policy-making procedure. Chiefly there are three phases of policy devising: the preparation phase, the execution phase and the rating phase. During the preparation phase there is part of information, thoughts, and research from cardinal people, organis ations, and funny groups. The execution phase involves broadcast information about the sanctioned policy and seting the policy into activities. In this phase, the proposed policy is changed into a program of activities. The policy process besides includes an rating and change stage when gettable policies are returned to and may be adjusted or rephrased to set to altering conditions. 2.1.1 Analyze the factors that influenced the cardinal subjects and constructs in the Act Health depends on an sum of issues, including familial issues, ecological issues, nutrition, and the criterion of life. The chief factors presently straitening people s wellness in the United Kingdom including fume ; travel on a diet, intoxicant, and are short of exercising. Though the British authorities has worked to diminish the control of these issues, merely the people can set an terminal to them by changing their attacks toward wellness. Separate from these many other issues act as important issues which figure the key subjects and constructs in a parliamentary act. Appraisal and fact are non the lone issues that influence policy creative activity and service release. The cognition, accomplishment and determination of policy shapers, and those people who have dependableness for planning and conveying policies and public services, are indispensable issues in the policy doing class. The policy doing class can be strongly influenced by sudden fortunes and possibilities, the answer to which can on occasion be cherished instead than good thought through, soundly appraised and confirmation based. 2.2 Evaluate the impact of the Act on service users Normally, as the function of wellness and societal attention, it can be done as a brotherhood which gives services that portions to care services’ but the two brotherhoods are divided in term of regulating, policies, act, and so on. The UK authorities is alarmed with the separation of societal and wellness attention. Because of the separation, it causes a chief job such as service decomposition, top cost of intervention and job in ongoing attention after release from the infirmary. The UK authorities has put a chief concern in incorporating these two units. The Government association can do certain better reimbursement to service users by holding benefits to wellness and safety, nutrient handling, manual handing, information protection, mental wellness, attention pattern and kids disablement. Task-3 3.1 Identify current policy enterprises in all wellness and societal attention The sector of Health A ; societal attention works to place policy and counsel for transporting a societal attention system that propose attention every bit for all, at the same clip as enabling people to maintain their freedom, control and self-pride. Government attacks and policies meant at supplying a big scope of wellness attention services and comfortss. Other current proposals include equilibrating wellness milieus, or community wellness spheres, with kids, older people or those with disablements. Apart from these proposals there are besides the minority that act as policy proposals in all wellness A ; Social attention comfortss. They are disablement, gender, cultural issues, community attention, poorness and societal safety, offense and condemnable unity, wellness and wellness services. For advancing wellness the proposals that need to be taken are labeling regulations to inform clients of nutritionary substance of nutrients, informative runs to advance healthy diets and part icular plans targeted to kids, support of disbursement of fruits and veggies for the general population, fruit and Vegetable distribution plans for school kids. Other proposals may be, Employee related proposals: Rising abilities A ; employability of unemployed people, working Family revenue enhancement recognition, National Minimum wage. Area focused proposals: Health focused sector. Proposals to set about societal exclusion: National Strategy for Neighborhood refilling ( Hunter, 2003, 58 ) 3.2 Evaluate the impact of these policy enterprises on service users The United Kingdom Government uses a wide scope of rating methods to guarantee that policies, plans and public services are designed and distributed as efficaciously and expeditiously as possible to the service consumer. A chief motivation force for high quality policy rating in U.K. is the Government’s dedication to verification-based policy creative activity This needs policy Godheads and those who execute policies, to do the most of the best available confirmation from national figures, educational research, economic theory, ratings of past policies, specially made research and methodical conference with bringing go-betweens. The Government’s policy for public outgo and revenue enhancement besides supplies the context within which policy appraisal takes topographic point in the U.K. The UK Government has accepted and is presently accepting, a figure of randomised forbidden tests of policy proposals. In the field of labour market place and public assistance policy, th e Restart rating ( 1990 ) randomly owed idle people to indispensable major interview at 6 months joblessness to detect if this had the consequence of productively re-introducing them to the labour market. This is one of the biggest and best-known randomized restricted tests in U.K and it recognized a clear and positive impact on issues from joblessness with womb-to-tomb effects still. 3.3 Explain how you would anticipate these policies to better quality of life of your service users The policies can come on the life of the service consumers by affecting themselves in the funny groups, such as patient associations and it covers the manner for commanding health care as an agent in parliamentary construction. Joining in public test processs and take parting as members in widely appointed boards A ; commissions. Task-4 4.1 Evaluate a recent development in wellness and societal attention policy Political leaders taking the state throughout economic wants and recession in the effects of World War 2 and taking to the World War 2 completed cardinal developments during parliament Acts of the Apostless for their public. Political leaders initiate the minority of other Acts of the Apostless, to make cardinal developments in parliamentary Acts of the Apostless. They were: Health Act 2009: It proposed processs to retrieve the quality of NHS attention, the presentation of NHS services, and to come on public wellness. Health and Social Care Act 2008: It includes considerable actions to update and incorporate wellness and societal attention. The Home Government and Public Involvement in Health Act 2007: It is an Act to do circumstance, with regard to home authorities and the public-service corporations and steps of local governments and convinced other governments ; with esteem to individuals with undertakings of appraisal and audit in relation to home authorities ; to put up the Valuation Tribunal for England ; in association with place part webs ; to extinguish Patients Medium and the Commission for Patient and Public Participation in Health ; with esteem to place conference in relation with wellness services. Health Act 2006: It is an Act to do judicial admission for the prohibition of smoking in certain evidences, topographic points and medium and for seting the minimal age of people to whom baccy may be traded ; to do status in following of family to the expectancy and direct of wellness attention infectivity ; to do status in relation to the disposal and usage of restricted drugs ; to do status in relation to the control of certain contacts with medicative merchandises and the direction of pharmaceutics topographic points and about guidelines under the Medicines Act 1968 and guidelines seting that Act under the Health Act 1999 ; to do extra status about the National Health Service in England and Wales and about the upturn of National Health Service disbursals. 4.2 Analyze the differences in formation and adaptation of societal policy enterprises from other national positions The societal A ; health care policy proposals materialized as a distinguishable country in the UK in the early on twentieth century. To make a civilized society by status of public assistance net incomes to the citizens, irrespective of their capableness to compensate for them and take for world-wide wellness service, retirement financess A ; fortunes instruction. In USA wellness attention is been proscribed by private A ; professional insurance proposals with the province playing no piece. It is the equal with Japan. In Western Europe there are wellness attention strategies that are run by both private A ; province tally insurance proposals. In Wales it continues the patient centered focal point and responsible to all people of the province. Besides it engages the society in the betterment of the schemes for health care. So many wellness trials are disallowed before they start of. In Scotland the program is an understanding between the authorities A ; the single civilian. The English policy is distinct. It makes certain confidence to come on the wellness melody instead than the policy itself. It is an understanding between authorities, service A ; the buyer. In Welsh article it is stand on the thoughts of community betterment A ; community ability edifice. But it is non present in English A ; Scotland documents ( Adams, Robinson, 2002:63-65 ) . Decision Social policy chiefly refers to regulations, values, statute law and actions that change the life milieus helpful to human public assistance. Social policies cut down return trust by functioning people into profession new work and societal add-on, important statute law and wellness and societal attention suggestions set up to take over the general populace with which we live in. It besides compacted with policies refering public assistance place. The policy system besides contains an rating and alteration phase when available policies are revisited to and may be attuned or reshaped to rectify to switching environment. The Government organisation can do certain better refund to service clients by holding reimbursements to wellness and safety, nutrient handling, manual handing, informations security, mental wellness, attention pattern and brood disablement. The policies can increase the life of the service frequenters by affecting themselves in the interested groups, such as patient de alingss and it covers the manner for intriguing health care as an agent in parliamentary building. Joining in public test traffics and take parting as associates in widely appointed boards A ; groups. Social policy programs to come on human public assistance and to run into up human demands for instruction, wellness, lodging and societal security.

Monday, November 25, 2019

The Importance of the Central Limit Theorem

The Importance of the Central Limit Theorem The central limit theorem is a result from probability theory. This theorem shows up in a number of places in the field of statistics. Although the central limit theorem can seem abstract and devoid of any application, this theorem is actually quite important to the practice of statistics. So what exactly is the importance of the central limit theorem? It all has to do with the distribution of our population. This theorem allows you to simplify problems in statistics by allowing you to work with a distribution that is approximately normal. Statement of the Theorem The statement of the central limit theorem can seem quite technical but can be understood if we think through the following steps. We begin with a simple random sample with n individuals from a population of interest. From this sample, we can easily form a sample mean that corresponds to the mean of what measurement we are curious about in our population. A sampling distribution for the sample mean is produced by repeatedly selecting simple random samples from the same population and of the same size, and then computing the sample mean for each of these samples. These samples are to be thought of as being independent of one another. The central limit theorem concerns the sampling distribution of the sample means. We may ask about the overall shape of the sampling distribution. The central limit theorem says that this sampling distribution is approximately normal- commonly known as a bell curve. This approximation improves as we increase the size of the simple random samples that are used to produce the sampling distribution. There is a very surprising feature concerning the central limit theorem. The astonishing fact is that this theorem says that a normal distribution arises regardless of the initial distribution. Even if our population has a skewed distribution, which occurs when we examine things such as incomes or people’s weights, a sampling distribution for a sample with a sufficiently large sample size will be normal. Central Limit Theorem in Practice The unexpected appearance of a normal distribution from a population distribution that is skewed (even quite heavily skewed) has some very important applications in statistical practice. Many practices in statistics, such as those involving hypothesis testing or confidence intervals, make some assumptions concerning the population that the data was obtained from. One assumption that is initially made in a statistics course is that the populations that we work with are normally distributed. The assumption that data is from a normal distribution simplifies matters  but seems a little unrealistic. Just a little work with some real-world data shows that outliers, ​skewness, multiple peaks and asymmetry show up quite routinely. We can get around the problem of data from a population that is not normal. The use of an appropriate sample size and the central limit theorem help us to get around the problem of data from populations that are not normal. Thus, even though we might not know the shape of the distribution where our data comes from, the central limit theorem says that we can treat the sampling distribution as if it were normal. Of course, in order for the conclusions of the theorem to hold, we do need a sample size that is large enough. Exploratory data analysis can help us to determine how large of a sample is necessary for a given situation.

Friday, November 22, 2019

Creating Shared Value by Mark R Kramer Article Example | Topics and Well Written Essays - 750 words

Creating Shared Value by Mark R Kramer - Article Example The industries and large business corporations of the present day are highly responsible for various environmental, social and economic problems. In other words, it is stated that there is a siege of the capitalist system. However, there is an inherent requirement for the change in existing paradigm for CSR. Traditionally, the organizations believed that creating the social values would hamper the economic success. The author has demonstrated in this article the concept of ‘Shared Values’ that would help the organization in building both economic and social values without affecting the economic success. The article will be judged based on certain criteria including creativity, adherence to the topic, tendency to influence the readers and reliability (Porter and Kramer 62-77). The article â€Å"Creating Shared Value† mainly focuses on the business establishments for regaining the trusts in the current era of crisis. In the article, the authors have asserted, â€Å"The capitalist system is under siege†; â€Å"learning how to create shared value is our best chance to legitimize business again† (Porter and Kramer 64). However, the article aims at transforming the social problems related to the organization into opportunities for business and thus contributes to solving the social challenges along with increased profitability for the organization at the same time. Moreover, Porter and Kramer have also asserted in the article that, â€Å"Creating Shared Values can give rise to the next major transformation of business thinking†, â€Å"drive the next wave of innovation and productivity growth in the global economy† and â€Å"reshape capitalism and its relationship to society† (Porter and Kramer 64). However, these are t he most tempting propositions made by the authors that have created enormous attention among the business community, educators, and the management practitioners.

Wednesday, November 20, 2019

Raising Children in the Digital Age Essay Example | Topics and Well Written Essays - 1750 words

Raising Children in the Digital Age - Essay Example This essay describes the issue when television and the internet is being used in the schools, in social networking, and in the entertainment, cultural, as well as political arenas. Many children have become so engaged in using these media to the exclusion of others, and to the point where their dexterity in using these media have surpassed that of their parents. The researcher states that many concerns on the appropriate use of these media have been raised based on issues which relate to representations of sex and violence in the television as well as concerns on pornography and child endangerment. These concerns have prompted considerations on the implementation of age bans on the use of the television and the internet. Despite these concerns, the current age of globalization and information technology clearly manifest the benefits of television and internet use among children. With these benefits, children should be exposed to television and the internet and not be banned from usin g them until a certain age. Children should in fact be exposed to media and not be banned until a certain age. The researcher then concluds that although the internet and the television have inherent dangers, these dangers reflect more on the insufficient guidance which parents and teachers have on the children. It is also concluded that with adequate guidance and supervision, these children will be able to gain the information and the full benefits of these media without falling into the dangers or risks of internet and television use.

Monday, November 18, 2019

Economics Essay Example | Topics and Well Written Essays - 750 words - 14

Economics - Essay Example pends on government regulations and zoning authorities which may mark land as being in industrial, commercial or residential zones which may reduce the varieties in which land could be used. For example, prime property sites in the middle of a bustling city may be zoned for parks or public recreational areas and no matter how much developers want to use that land for create high rise apartments or offices, the land remains free of buildings (Cem.ac.uk, 2008). In fact, even when demand changes to seek more industrial land in or around a city or more residential sites, government policy may be slow to react to the demand which could significantly increase the price of land currently zoned to be industrial or residential. The problem of zoning or rezoning is only multiplied when we consider how existing buildings no rezoned land may create problems for developers especially if the buildings are in congested areas or have significant historical or cultural importance (Cem.ac.uk, 2008). At the same time, there is no cost of production associated with land itself. This is because the primary determinant of what value can be derived from land comes from the best use land can be put to. However, owning a piece of land in a certain area gives the landowners the power of monopoly since they are the single owners of the site. New production of land with the same specifications in the same space is impossible therefore they can charge monopoly prices if they so desire (Cem.ac.uk, 2008). The monopoly ownership makes land an appreciating asset of course things such as an oil spill near a beach can significantly decrease the value of beachfront property but there is little chance of new land being created in significant numbers. This also encourages land hoarding as speculative ownership of land may lead to profits when properly zoned land becomes scarce in a given region (Cem.ac.uk, 2008). In this manner, speculators and those who are hoarding land may be quick to offer the

Saturday, November 16, 2019

Internet: How It Changes Traditional Marketing

Internet: How It Changes Traditional Marketing Nowadays, the technology and telecommunication are non-stop developing. These developments lead to the changes of different sectors in different industries. The appearance of search engines such as Google, Yahoo or shopping online with eBay, Amazon is gradually changing the customer shopping trend and it also changes the marketing models to E-marketing instead of Traditional marketing models. The posed question is what E-marketing is all about. According to one of the most famous Marketing authors, Philip Kotler, Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. In other words, marketing is not only the activities to make products come closer to customers, it also creating the awareness of customer about the products, stimulate the purchase, consolidate positive feeling, keep tracking customer complain to adapt the products in order to best suit the customers tastes. E-marketi ng is an element of marketing. The prefix e in eMarketing is considered as electronic. E-marketing uses electronic devices such as computer with Internet, interactive ness or mobile marketing channels. to understand completely about E-marketing matter, lets delve into this topic. II. Critical impact of Internet and the difference between traditional and E-marketing: As well as traditional marketing, eMarketing does all things of marketing but in the electronic sectors. However, traditional marketing has some disadvantages that eMarketing can surmount and improve them. Talking about traditional marketing methods, the first names which are considered immediately will be advertisement on the press, radio, TV or publication. Marketing by ads on newspaper has appeared for a long time and still exists. Although that is a long-standing model of marketing but it has some disadvantages that can be easy to list. A newspaper is updated everyday and information will be the same. It means that all the information of a yesterday newspaper will be old and it can not be the trend if its information is not updated. If a company puts their advertisement on a newspaper, it will be valuable or has validity in the day when that newspaper is published. To refresh and make their advertisement still be closer and attracts customer, the company must to pay more for the updated and keep the place of advertisement on newspaper which they has paid for it before. Thus, today, many companies choose eMarketing as their main marketing strategy instead of traditional marketing like the years ago. Take an example of Tokyo hair salon Mano Mano. For an advertisement on Tuoi Tre newspaper with full page and the text of their promotion al programs , Mano Mano must to pay more than 3 million VND but it just exist for 1 day. To appear on Tuoi Tre again with the same position, Mano Mano must to pay again, at the same price. Now, they change their mind and choose www.tuoitre.com.vn with advertisement section to put their advertisement. Although the space for their ad is not the full site of the web but it appears in customer first look. Obviously, the cost for this marketing method is decreased significantly. Furthermore, Mano Mano ad is available 24/7, a thing that traditional marketing can not do. The next popular method of traditional marketing is Radio. In 198 0s, 1990s, radio is one of the most favorite entertaining channels of human. Based on that, businesses chose radio to do marketing was very commonly used. Among the programs, stations broadcasted the advertisement of products from any industries such as cuisine, fashion, technology, etc. However, like the press, radio programs and advertisement on radio was just one day information and need to be updated. This changing leads to the changing of cost. Companies paid too much for their marketing plan. Nowadays, radio is replaced by audio and podcast. Besides, TV is the most popular device to put advertisement on and it can make products com closest to customer. Thus, the price to make ad on TV is extreme high. Instead of choosing TV, businesses can choose video files to introduce their products and it will be shown on the websites and of course, companies do not need to pay much. The advantage of this method is help businesses to reach closer to clients and also help producer to worldw ide their market and potential clients, also. Take example of Vietnam Idol program. This is the Vietnamese version of the very famous program from USA, American Idol. Although Vietnam Idol appeared the first time 3 years ago but organizer still does marketing as best as possible. They made the clip in their own way and put it on the popular website. Beside the main website, www.vietnamidol.com.vn, the organizer also buys the space in the entertaining websites which have the high turn of accession in Vietnam such as www.mp3.zing.vn , www.24h.com.vn or in the most famous networking in Vietnam, Facebook. The other example is YourSingapore.com. This is the website of Singapore Tourism Board which supplies all information and news about Singapore tourism with so many functions for customer to choose. Like Vietnam Idol, this website choose Facebook to reach closer to global customer. In customer side, eMarketing or marketing online helps them to search their favorite products faster and m ore exactly. As mentioned above, internet development has lead to the appearance of search engines that Google is the best evidence ever. Google is known as the best website for searching information in any sectors. People go online and type google.com for news, global financial news and of course, the products. It is the fastest way to look for the interesting goods. To satisfy this practice of customer, almost the companies, suppliers or producers have their own website to do eMarketing for their goods for products. Besides, they also put advertisements on the other websites which have a good accession to promote their products. This is the good way for companies to reach to customer. With these argument, it is easy to see the advantages of eMarketing. It can help companies control the exact number of customer who interest in their products by checking the number of visitor. In addition, companies can also get information about customers ability to pay for a product or their behav ior to upcoming product. Furthermore, eMarketing support companies to make surveys easily and based on that, companies can get customer information, interests and comments that can help them to improve their product. The companies can control the attractiveness customer easily and also ensure business running. Therefore, eMarketing has changed the traditional marketing of companies and also changed the habit of customer. III. E-marketing and Segmentation: Discuss about the segmentation that Internet can change the traditional marketing in the aspect of, as mentioned above; Internet has changed the trend of choosing and purchasing of customer. However, it does not mean that everybody will use Internet as their engine to find the products or services information. It depends on geographic and demographic of consumer. With customers, who live and work in urban areas, using Internet to search and purchase goods is the best way for them to save their time and their money, also. In the developed countries such as USA, Japan or EU, internet marketing is commonly used and people has accustomed with searching online for their interested goods. Based on that, doing E-marketing in the developed countries is the smart choice for companies to enlarge their market and make their products reach customer. Take example of E-marketing in USA. This is the country which is known as one of the powerful countries in the world. With the developed economy and technological development in USA, E-marketing seems to be an important method in doing marketing. The famous website and the large number of customer around the world that can be listed as eBay Corp. at www.ebay.com , Wikipedia at www.wikipedia.com or tourism in USA at www.USAtourism.com can be the best evidences for E-marketing is this country. Although marketing on Internet is very common in the world but there are some countries, where people do not how to use computer, still exist and Bangladesh is an example. Known as a country which has the third Islam in the world and the economy is under-developed. With the per capita income in 2008 was US$520 compared with US$10,200 of the worlds average, it can be recognized easily that almost people who live here have the low livings (Wikipedia, 2010). Because of those low livings, people do not have ability to have the general idea about purchasing online or marketing on Internet. With Bangladesh people, before purchasing a product or u sing a service, they must to try it first and if it satisfies their needs, they will decide to choose it then. Thus, to the companies in Bangladesh, doing E-marketing will be the worst method and they can not do that. Although not all Bangladeshi can not use computer and online services but the number of people who can do they is small and it just happens in the head offices. Thus, E-marketing will not develop in the countries like Bangladesh. Those arguments above are concerned with geographic and now will be the concerns with demographic of consumer. Depends on the age, gender or income, customer will have different identifications and behaviors about marketing online. Normally, consumers who are younger will be interested in learning about favorite online and shopping online than older. In young peoples opinions, internet can support them to search all details of goods faster and the information is updated. Beside that, with younger people, who are living in the developing times, time is very important and all they want to do is must convenient for them to save their time, as much as possible. In other words, with Internet, young people just need to stay in their place, take the mouse and make a search for the term that they interest, then, burdensome of information will appear. They just click and buy, and after that, the goods will be delivered. Customer may be charged the shipping fee or not depends on the location. Unlike to young people, the older has the different idea that internet just show the general information about product. After deciding to purchase one kind of goods, they will go to the store, take a look and touch directly to their interested product and try it on. If it works well and satisfies all their needs, they will buy it. In other words, the older want to choose the product directly that they ensure it will not have any mistakes in general. Besides the age, different gender can make different behavior to E-marketing. Almost the men l ike gadget and digital equipments. These goods are updated and almost of them are advertised on internet that their loyal and potential customer can get the updated information or updated of products. In other side, women, their interest is all about fashion and with this item, customer must to touch directly and try it on their bodies to get the exact and perfect product for them. Women go online and search for the new trends or prestige tailor or fashion designer that they can get the gorgeous ones from. Therefore, to the men, internet can help them to find out and purchase the best products ever but, to women, its just the engine to get information only. IV. E-marketing and Targeting: With the things have just been mentioned above, its easy to see the target of E-marketing or marketing on Internet will focus on the objects which are the younger customers, customers who have the income from middle level, officers and people who do not have enough time to go real shopping. V. E-marketing and Differentiation: Differentiation is how companies make the difference among the competitors. With the support from Internet, many companies build the website for their own. Making differentiation is the action that concerns with products, services, personnel, channel and image. To impress customer who visit website, companies must to give them alternative as much as possible that they can make decision. Besides, companies must give customer the attractive price of products or packages that they can make comparison with other competitors. The more customization the website has, the more different they are. VI. E-marketing and Positioning: Mentioning about the positioning of companies when using E-marketing, it is how they embed their brand in customers mind. Take Apple as evidence. With the very famous products such as iPod after generations, iPhone, Mac or iTunes, Apple has the numerous customer for its own. There are three reasons why Apple can do that. They are well-known with high technological products and services; the innovation in digital devices and user friendly products. Therefore, whenever a new product of Apple is upcoming, it always receives the best attention of customer ever. Today, Apple has its own position in customers mind and its always the first choice in some decisions of customer. VII. E-marketing and Product: With the convenience of E-marketing is the function of leaving comments of customer, companies can learn more from customer comments and then, they can improve their products to be better. In other side, with using E-marketing, companies can support their customer to taste the new products via betas or trials. Take example of Advance Device Lock Pro. This is a software product to protect mobile device from hackers or make them be safe with passwords. This software appeared a couple year ago it has attracted more customers. For people who know about this software for the first and interest to try, Advance Device Lock Pro will give them trial version in 7 days that customer can try it free in those days. After 7 days, if customer is interested in this software, they will pay about à ¢Ã¢â‚¬Å¡Ã‚ ¬15 to have full version. Furthermore, E-marketing can help companies to have the multiview about customer needs, and based on that, the new products will be appeared to satisfy all customer tas tes VIII. E-marketing and Price: In traditional marketing, companies must to pay much for overheads like store, transportation, delivery or maintenance cost, etc. If using E-marketing instead of traditional marketing, companies can save lots of money. Take example of hotel booking online. With the customers information on booking online, hotels can manage the quantity of coming customer and they can be proactive in coordination of staffs, foods and the others. In other aspect, E-marketing support hotels compare their prices to the competitors. Ho Tram Beach Resort is a 4-star resort which is located in Ba Ria-Vung Tau province. In their website at www.hotramresort.com , room rate for a Sea View Suit is US$ 303 and customer can book room immediately after checking the rate. However, the price will be discounted a little bit if customer call directly to resorts reception. The point is, the rate on website is competitive price with other resort in same location. Thus, customer can check and compare the price among comp etitors. The competitive and attractive price combine with the impressive design and services will be the plus point for Ho Tram Beach Resort in customers mind. IX. E-marketing and Distribution and CRM: The kind of online products as E-books, E-consult, E- learning or software reach the world wide in accepted conditions such as politic, technology and infrastructure. In CRM aspect, E-marketing helps companies adjust their marketing offering fit to customer individual need. Moreover, it can understand the changing taste of customer, and then, prepare to launch the new products. Take Amazon.com as an example. This is the world wide retailer with numerous brand names and million accession everyday. To purchase goods on www.amazon.com , customer should sign in so they can receive the recommendation to your choice. By signing in, www.amazon.com can know which product their customers are most interested in. If customer has changed their interest, Amazon.com can also manage that and give them the suit recommendation for them. X. Conclusion: Technological development which specific is internet has not only changed a issue but also the whole world. The appearance of internet and Marketing on internet, E-marketing, has changed a habit in selling and purchasing. Although some disadvantages still exist but E-marketing has contributed to the global economic development and its also the bridge between customer and companies and make them reach closer.

Wednesday, November 13, 2019

Personal Narrative: Why I Chose the Legal Studies Major :: essays research papers

Selecting a major has been the most difficult challenge I have faced as a student at UC Merced. While many students select their major based upon statistics and ideals, I base my decision primary on my strong commitment and my passion. Furthermore, while maturing the last two years, I have learned that a major should encompass your love, talents, and desire for success in that subject. As stated in my application, my first job was tending to young children in an after-camp day care environment held at my community camp during the summer time, which had led to my interest in psychology and human development. I have worked there on and off now for several years. It seemed that as each year progressed, I realized my love for working with kids and for adults had increased as well. I even pursued this into UC Merced where I joined the UCM Mentor Program supplied by the Police Department because I liked having the responsibility of helping the children with their studies and problems, giving advice and support to the parents and adults, and even interacting with students from my university. At first, I thought I was made for being a child psychologist but I realized my love was to improve the lives of the people, bring morality and peace to the environment around them. So I realized psychology wouldn't utilize all of my talents and complete my yearning for success, altho ugh it would fulfill a love in the subject of bettering others' lives. I wanted more and my next step was discovering a different occupation, or major besides human development. This awareness came to me while talking to my role model, my uncle. My uncle had spent all of his life as a detective in Russia and when he visited me several years ago he gave me good advice about my future plans. He encouraged me to look into a couple areas of the law enforcement field and I immediately fell in love with the idea. After doing some research, I set my goals on becoming a distinguished lawyer, one that could help people in need of legal advice, fight for them legal battles and maybe even save their futures. I believe this noble goal is worth any hardship and I am willing to do whatever it takes to achieve it.